Transform Banking with AI-Powered Sales Engagement

Drive smarter lead generation, hyper-personalized engagement, and revenue expansion with intelligent automation tailored for banks

Customer360 empowers banks with a unified Sales Engagement & Customer Intelligence platform that transforms how you attract, engage, and grow relationships. Accelerate lead conversion, unlock cross-sell opportunities, and maximize customer lifetime value—all from one powerful platform.

Start Your Transformation

Banking Business Value Overview

Accelerate lead conversion, unlock cross-sell/upsell opportunities, and deepen customer loyalty—all from one unified platform

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AI-Powered Prospect Building

Identify conversion-ready leads—both prospects and existing banking relationships—with intelligent lead scoring and behavioral analysis.

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Multi-Channel Engagement Orchestration

Nurture high-value relationships through the right touchpoints with automated, personalized campaigns across all channels.

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Strategic Upsell & Cross-Sell Campaigns

Scale wallet share across existing customers with intelligent product recommendations and lifecycle-based triggers.

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Actionable Analytics & Insights

Design, measure, and iterate profitable engagement strategies with real-time dashboards and performance metrics.

Real-Time Decision Automation

Make instant, data-driven decisions at scale with automated workflows that adapt to customer behavior in real time.

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Customer Relationship Deepening

Build lasting trust with personalized experiences and proactive service, ensuring long-term loyalty and retention.

8%
Cross-sell boost achieved
45%
Uplift in upsell campaigns
65%
Improvement in product adoption
25+
Pre built Automation & Journey Builders

Platform Capabilities Tailored for Banking

Prospect Building & Lead Recovery

Transform your lead generation with intelligent prospect identification and automated lead recovery systems that capture every opportunity.

  • Smart Lead Recovery Engine: Automatically re-engage high-intent visitors who started but didn't complete applications
  • AI-powered lead scoring to identify conversion-ready prospects
  • Behavioral analysis to target SMEs, corporates, and retail customers aligned to your offerings
  • Real-time engagement triggers based on customer actions
Explore Lead Recovery
Smart Lead Recovery
& Prospect Building Engine

Personalized Engagement & Advisor Enablement

Empower your relationship managers with unified customer insights and automated workflows that enhance productivity and customer satisfaction.

  • Unified Customer Identity: Combine data from web, mobile, call center, and in-branch interactions
  • Automated Advisor Workflows with AI-generated messaging cadences
  • Real-time recommendations for optimal customer interactions
  • 360° customer profiles available before every interaction
Discover Advisor Tools
Unified Customer Identity
& Advisor Enablement Platform

Upsell, Cross-sell & Retention Automation

Maximize customer lifetime value with intelligent automation that identifies opportunities and delivers personalized offers at the perfect moment.

  • Intelligent Product Triggers based on behavioral signals and life events
  • Automated cross-sell campaigns (home loan to salary account holders, wealth management to FD customers)
  • Life event detection (salary credit, FD maturity, large transactions)
  • Portfolio mapping to identify revenue expansion opportunities
View Automation Features
Intelligent Upsell
& Cross-sell Automation

Real-Time Marketing Automation

Deploy sophisticated marketing automation that reacts instantly to customer behavior with rule-based and AI-driven workflows.

  • Multi-channel orchestration (email, SMS, WhatsApp, in-app notifications)
  • Real-time trigger campaigns based on customer actions
  • Automated renewal reminders and loyalty campaigns
  • Integration with CRM, core banking, and digital channels
See Automation in Action
Real-Time Marketing
Automation Engine

Sales Automation & Engagement Intelligence

Streamline your sales processes with intelligent automation and engagement tracking that optimizes every customer touchpoint.

  • Multi-channel cadences with automated follow-ups
  • Customer engagement and behavior tracking
  • Campaign performance optimization
  • ROI-driven efficiency metrics and reporting
Optimize Sales Process
Sales Automation
& Intelligence Platform

High-Impact Banking Use Cases

Real-world applications driving measurable results across retail banking, SME banking, and wealth management

Retail Banking Cross-Sell

Cross-sell personal loans to active credit card customers with high spending patterns using behavioral triggers and spending analysis.

Result: 65-90% improvement in product adoption rates

SME Banking Finance Offers

Offer working capital finance to SMEs post invoice clearances by monitoring transaction patterns and cash flow indicators.

Result: 55% increase in corporate client retention

Wealth Management Recommendations

Proactively recommend mutual funds or bonds to HNWI customers after portfolio review using investment behavior analysis.

Result: 35% increase in assets under management

Insurance Cross-Sell

Bundle loan protection insurance with home loans automatically based on loan approval and customer risk profile.

Result: 40% growth in cross-selling success rates

Lead Recovery Automation

Re-engage visitors who viewed mortgage calculators or started online applications with personalized follow-up campaigns.

Result: 45% improvement in lead conversion rates

Lifecycle Campaign Management

Run proactive campaigns like credit card limit reviews or new loan offers when customer repayment capacity increases.

Result: 8% boost in cross-sell performance

Sample Banking Engagement Journey

1. Acquire High-Intent Prospects

AI automatically identifies and highlights users who viewed home loan calculators, started online product journeys, or demonstrated high-intent behaviors on your digital channels.

High-Intent Prospect
Identification & Scoring

2. Engage Seamlessly

Trigger tailored multi-channel cadences via email, SMS, and app notifications with personalized messaging like "Your recent visit to our mortgage page—here's how we can help."

Multi-Channel Engagement
Orchestration

3. Convert, Then Expand

Seamlessly route interested leads to advisors and trigger intelligent cross-sell messages for home insurance or fixed deposits based on customer profile signals and preferences.

Lead Conversion
& Expansion Engine

4. Retain & Grow Wallet Share

Run automated lifecycle campaigns—proactive credit card limit reviews, new loan offers when repayment capacity increases, and loyalty rewards based on relationship depth.

Retention & Wallet Share
Expansion Platform

5. Measure and Scale

Review comprehensive engagement heatmaps, conversion funnels, and campaign performance dashboards to continuously iterate and optimize your banking growth strategy.

Analytics & Optimization
Dashboard

Why Banking Leaders Choose Customer360

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Unified Data vs. Fragmented Channels

Replace fragmented data across channels with our Unified Identity Matrix that delivers a complete 360° customer view for every interaction.

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AI-Powered Automation vs. Manual Outreach

Free advisors from manual outreach overload with AI-powered cadences that enable focus on high-value conversations and relationship building.

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Personalized Journeys vs. One-Size-Fits-All

Replace static, generic offers with personalized, event-driven upsell journeys that improve relevance and dramatically increase conversions.

Automated Compliance vs. Manual Processes

Reduce operational costs and speed compliance with automation that handles regulatory requirements while maintaining full data traceability.

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Real-Time Optimization vs. Slow Iteration

Enable fast optimization and ROI clarity with real-time dashboards instead of waiting weeks for campaign performance insights.

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Measurable ROI vs. Unclear Returns

Track shorter sales cycles, higher conversion rates, increased customer lifetime value, and clear campaign ROI with comprehensive analytics.

Ready to Transform Your Bank's Growth Engine?

Join leading financial institutions driving smarter acquisition, seamless advisor-enabled selling, and meaningful customer lifetime growth with Customer360's revolutionary platform.

Schedule Strategic Session