Customer360 for Insurance Companies

AI-Powered Customer Data Platform to Boost Conversions & Reduce Acquisition Costs

Insurance marketers face significant challenges with high distribution costs and inefficient marketing spend. Our Customer Data Platform (Customer360) helps insurance brands recover 40% of non-contactable leads, increase conversion rates by 85%, and reduce marketing costs by 60% through AI-powered personalization across all channels.

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40%
More leads recovered from call center drop-offs
85%
Higher conversion rates with personalized journeys
60%
Lower cost per acquisition (CPA)
50+
Top insurance brands using our platform

Insurance-Specific Customer360 Features

Our Customer Data Platform is built specifically for insurance marketers to solve unique industry challenges

📞

Call Center Lead Recovery

Automatically identify and re-engage insurance leads that call centers couldn't reach, recovering up to 40% of lost opportunities with multi-channel nurturing.

💰

Quote-Based Targeting

Capture premium calculations from your website and deliver hyper-relevant follow-ups based on the exact products and coverage amounts customers considered.

📱

Cross-Device Customer Profiles

Unified customer identities across all devices and channels, giving you a complete view of each prospect's journey from first touch to policy purchase.

🎯

AI-Powered Cross-Sell

Our machine learning algorithms analyze customer behavior to predict the most relevant additional products for each policyholder, increasing customer lifetime value.

Automated Renewal Campaigns

Intelligent timing and personalized messaging for policy renewals, reducing churn and increasing retention rates with minimal manual effort.

🤖

Ramanujan AI Engine

Proprietary AI that creates millions of personalized experiences in real-time, optimizing every touchpoint for maximum conversion and customer satisfaction.

Transform Your Insurance Marketing with Customer360 Technology

Customer360 solves critical challenges faced by insurance marketers in customer acquisition and retention

Recover Lost Call Center Leads

Problem: Insurance marketers lose 40% or more of leads because call centers can't reach them on the first attempt. These leads often go to waste despite significant marketing spend.

Solution: Our Customer360 identifies these non-contactable leads and automatically engages them through personalized email, SMS, and digital ads. We've helped clients recover 40% of these "lost" leads at a fraction of the cost of new acquisition.

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Convert More Website Quotes

Problem: Most insurance website visitors calculate premiums but don't complete applications, leaving valuable intent data unused.

Solution: We capture quote data and use it to power hyper-personalized follow-up campaigns. One auto insurance client saw 85% higher conversion rates by tailoring messages to the exact coverage amounts users had considered.

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Seamless Cross-Device Experiences

Problem: Customers research insurance across multiple devices, causing fragmented journeys and dropped conversions.

Solution: Our identity resolution technology connects user behavior across devices, enabling consistent messaging. A health insurance provider increased conversions by 62% with our cross-device synchronization.

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Intelligent Policyholder Cross-Selling

Problem: Most insurers miss cross-sell opportunities because they lack insights into customer needs beyond their current policy.

Solution: Our AI analyzes thousands of behavioral signals to predict which additional products each customer needs. One P&C insurer increased cross-sell revenue by 73% using our recommendations.

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Insurance Marketing Resources

Learn how leading insurance brands are transforming their marketing with customer data platforms

E-BOOK

The Complete Guide to Insurance Marketing Personalization in 2025

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CASE STUDY

How Liberty Mutual Increased Conversions 85% with Customer360 Customer360

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WHITEPAPER

Reducing Insurance Acquisition Costs with AI-Powered Lead Recovery

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WEBINAR

Transforming Insurance Marketing with Customer Data Platforms

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CHECKLIST

Insurance Customer360 Implementation Checklist: 12 Key Requirements

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INFOGRAPHIC

The ROI of Insurance Marketing Personalization [2025 Data]

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Ready to Transform Your Insurance Marketing?

See how Customer360 can help your insurance brand recover lost leads, increase conversions, and reduce acquisition costs.

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