FINANCIAL
1ST-PARTY DATA FOR FINANCIAL SERVICES

YOUR CLIENTS' DATA
SHOULD BELONG TO
YOU — NOT GOOGLE.

Financial firms are paying $200K–$1M/year for enterprise MarTech they don't fully own. Customer360 gives you first-party data ownership, privacy compliance, and a Google Analytics alternative — at a fraction of enterprise licence costs.

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Trusted by wealth management, insurance, fintech & retail banking teams globally
📊 Client Data Intelligence Hub Live
1PD Profiles Unified48,210
Analytics (GA-free)✓ Active
Privacy Consent Rate94.2%
Cross-sell Signals Found1,284 New
Third-party Data RiskZero

Revenue lift since 1PD activation ↑

$0
3rd-party dependency
3×
Better campaign ROI
40%
Avg cost saving
60%
Higher Conversion Rates
45%
Increase in Revenue Per Client
120%
Average ROI in 12 Months
35%
Faster Sales Cycles

Why Financial Services Must Own Their Data Now

Regulations are tightening. Third-party cookies are dying. GA4 faces GDPR scrutiny globally. The window to build your own data moat is closing fast.

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THIRD-PARTY COOKIES ARE DEAD

With Chrome's deprecation and iOS tracking restrictions, every audience segment built on third-party data is at existential risk. Firms without 1PD strategies are flying blind.

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GOOGLE ANALYTICS VIOLATES GDPR

Multiple European regulators have declared GA4 US data transfers illegal under GDPR. Financial firms in EMEA, APAC, and the Americas face real regulatory exposure.

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REGULATORY PRESSURE IS ACCELERATING

GDPR, CCPA, PDPA, DPDP — financial services firms face the most stringent data obligations in any industry. Owning your data stack is compliance, not just competitive strategy.

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ENTERPRISE LICENCE COSTS ARE UNSUSTAINABLE

Salesforce Marketing Cloud, Adobe Real-Time CDP, and Braze combined exceed $500K/year in licences alone — before implementation. Customer360 delivers equivalent outcomes at 1/5th the cost.

ANNUAL PLATFORM COST COMPARISON

Enterprise Suite Stack
$400K+/yr
  • Salesforce Marketing Cloud
  • Adobe Real-Time CDP
  • GA4 / Analytics 360
  • Separate consent platform
  • 3–6 month implementation
Customer360 Platform
$24K+/yr
  • Unified CDP + CRM + Automation
  • Privacy-first analytics (GA alternative)
  • Built-in consent management
  • Full 1PD data ownership
  • 90-day go-live, dedicated support

A Privacy-First Stack for Regulated Financial Firms

Financial services live and die by trust. Customer360 is architected so client data never leaves your controlled environment — while still powering the analytics you need to grow.

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SERVER-SIDE TRACKING

Replace client-side GA scripts with server-side event collection. Your customer journey data stays within your infrastructure — not piped into Google's advertising ecosystem.

GA4 Alternative
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FIRST-PARTY DATA VAULT

All interactions — web, email, SMS, mobile app — unified into a single 1PD profile stored in your environment. Full GDPR/CCPA/PDPA data subject request support included.

1PD Ownership

CONSENT ORCHESTRATION

Granular, purpose-specific consent captured at every touchpoint. Consent signals flow into suppression lists and audience segments in real time — automatically.

Compliance Built-In
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PRIVACY-SAFE ANALYTICS

Full funnel analytics, attribution, and behavioural insights without sending a single byte to third-party ad networks. Hosted on your own data plane.

No Google Dependency
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GLOBAL REGULATION-READY

SOC 2 Type II, PCI DSS, ISO 27001. Data residency options for EU, UK, US, and APAC. Designed for MiFID II, FCA, SEBI, MAS, and FINRA environments.

Multi-Jurisdiction
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ZERO DATA SHARING

Customer360 operates strict data isolation. Your competitive advantage — client relationships and behavioural signals — stays yours. No data monetisation, ever.

No Data Monetisation

What Financial Firms Actually Do With Owned 1st-Party Data

From wealth management to fintech, here's how leading financial services firms activate first-party data for real revenue outcomes.

Wealth Management & Advisory

Activate behavioural signals — which clients viewed which product pages, how long they spent on portfolio dashboards — to trigger timely, personalised advisor outreach and investment campaigns.

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Portfolio Rebalancing Trigger

When market volatility crosses a threshold, auto-trigger a personalised email + RM alert for at-risk portfolios with specific rebalancing suggestions.

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HNW Upsell Sequences

Identify savings holders with rising balances, auto-enrol in a structured product education journey, and route to advisory team when engagement score peaks.

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Quarterly Review Automation

Automatically schedule, remind, and prepare personalised performance summaries ahead of review meetings — zero manual effort from advisors.

45%
Increase in AUM per clientThrough personalised investment upsell journeys
Higher advisor productivityWith AI-driven next-best-action recommendations
62%
Improvement in review attendanceVia automated scheduling and personalised prep
Insurance

Use renewal lifecycle data and cross-product ownership signals to run proactive retention and cross-sell campaigns — before competitors reach your policyholders first.

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Smart Renewal Cadences

Trigger multi-channel renewal reminders at 60, 30, and 7 days — personalised by policy type, relationship value, and propensity to lapse.

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Life Event Cross-Sell

When a client clicks your mortgage protection page, trigger an automated cross-sell journey for home insurance, critical illness, and income protection.

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Multi-Policy Loyalty Rewards

Identify single-policy holders and engage them with personalised multi-policy discount offers, tracked by 1PD behavioural scoring.

22%
Reduction in policy lapse rateVia timely, personalised retention journeys
38%
Higher cross-sell conversionOn life event triggered campaigns
2.4×
Policies per householdAverage increase with 1PD lifecycle marketing
Lending & Credit

Pre-qualify the right customers before they even apply. 1PD behavioural scoring lets you move from broadcast campaigns to highly targeted, pre-approved lending offers.

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Pre-Approval Campaigns

Identify high-credit customers from your own data, then serve personalised pre-approved loan or credit card offers via email, SMS, and app.

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Repayment Capacity Monitoring

Auto-trigger a top-up loan offer or credit limit review when repayment history and income signals indicate increased capacity.

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Early Delinquency Intervention

Detect missed-payment risk before it happens. Trigger proactive outreach, restructuring offers, or financial wellness content at the right moment.

55%
Higher application conversionOn pre-approved, personalised lending offers
40%
Reduction in delinquencyVia early intervention signals from 1PD
$180
Lower cost per acquisitionCompared to third-party audience targeting
Fintech & Neobanks

Fintechs generate the richest behavioural data — but most pipe it into GA4 and Meta Pixel, gifting it to competitors. Customer360 helps you keep it, activate it, and monetise it.

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Feature Adoption Journeys

Identify users who activated their account but haven't used a key feature. Trigger an in-app + email education journey that lifts activation and reduces churn.

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Premium Tier Upsell

Score users by usage depth, transaction volume, and engagement. Automatically offer premium tiers to users whose behaviour signals they'll convert.

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Spending Pattern Intelligence

Use transaction category data (owned by you) to suggest relevant financial products with ML-driven personalisation.

68%
Higher feature activationOn journey-triggered onboarding campaigns
31%
Premium tier conversion liftWith behaviour-based upgrade targeting
Zero
Data piped to Google/MetaWith server-side 1PD collection model
Retail Banking

Retail banks sit on vast stores of first-party transactional data — but rarely use it for marketing. Customer360 activates your transaction signals for personalised engagement across every channel.

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Savings Goal Campaigns

Identify customers making consistent surplus transfers. Trigger personalised savings product campaigns with goal-setting tools and automated milestone nudges.

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Life Milestone Engagement

Salary increases, large incoming transfers, or new payee patterns signal life events. Trigger relevant product journeys for mortgages, investments, or insurance.

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App Re-Engagement

Identify dormant app users and trigger personalised re-engagement via push notification, SMS, and email — with offers tailored to their last known product interest.

48%
Higher products per customerVia transaction-signal triggered journeys
34%
App engagement improvementThrough personalised re-activation campaigns
120%
Average ROI in 12 monthsBased on Customer360 financial services clients

Is Your Firm 1PD-Ready?
Take the 7-Question Audit

Answer 7 quick questions about your current data stack. We'll score your first-party data maturity and send a personalised action report — free, within 24 hours.

Question 1 of 7 14% complete
Analysing Your 1PD Readiness…
Cross-referencing your answers against financial services benchmarks
Data collection maturity scored
Automation capability benchmarked
Privacy compliance gap assessed
Analytics independence evaluated
1PD strategy report ready
⚠ Critical Risk
1PD Strategy Critically Underdeveloped
0
out of 14
CriticalModerateStrong
Audit availability: 3 spots remaining this month · Next cohort opens soon
AUDIT REQUEST
Audit Request Received

Our senior strategy team will reach out within 24 business hours with your personalised growth audit report and proposed audit scope. Check your inbox — including spam, just in case.

One Platform. Every Capability Financial Services Needs.

Customer360 replaces the patchwork of enterprise point solutions with a unified, owned, and privacy-compliant platform — built for global financial services at a startup price point.

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AI-POWERED LEAD SCORING

ML models trained on your own 1PD continuously score client propensity for every product — from policy upgrades to investment products — in real time.

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UNIFIED CUSTOMER DATA PLATFORM

Stitch identity across CRM, core banking, mobile app, web, email, and offline touchpoints into a single, privacy-safe customer profile. 120+ native integrations.

REAL-TIME JOURNEY AUTOMATION

Drag-and-drop journey builder that responds to live customer signals in under 500ms. No developer needed. Deploy your first campaign in hours, not months.

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PRIVACY-FIRST ANALYTICS (GA ALTERNATIVE)

Full-funnel behavioural analytics, attribution modelling, and conversion tracking — hosted on your infrastructure. GDPR-compliant by design. No data sent to Google.

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OMNICHANNEL ORCHESTRATION

Email, SMS, WhatsApp, push notifications, in-app messaging, and RM alerts — all orchestrated from a single canvas with unified suppression and consent logic.

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COMPLIANCE & AUDIT TRAIL

Every data access, consent event, and campaign send is logged with full audit trail. Regulatory reporting for GDPR, CCPA, MiFID II, and equivalent frameworks built in.

🔐 SOC 2 Type II Ready
💳 PCI DSS Compliant
🇪🇺 GDPR Compliant
🇺🇸 CCPA Compliant
🔒 ISO 27001 Architecture
🌏 Multi-Region Data Residency

Enterprise Outcomes. Not Enterprise Prices.

No hidden licence fees. No per-seat surprises. No "call for enterprise pricing" opacity. Priced for financial services firms of every size globally.

Growth
$1,999
per month · billed annually
For ambitious financial services firms ready to activate their first-party data strategy and leave third-party dependency behind.
  • Up to 10,000 unified profiles
  • CDP + CRM + Email + SMS
  • Privacy-first analytics dashboard
  • 5 automation journeys
  • Consent management module
  • 30+ standard integrations
  • Email + chat support
Most Popular
Scale
$4,499
per month · billed annually
For mid-size firms replacing enterprise MarTech suites with a unified, owned 1PD platform — without the $400K/year price tag.
  • Up to 50,000 unified profiles
  • Full CDP + CRM + Automation suite
  • Privacy-first analytics (GA4 replacement)
  • Unlimited automation journeys
  • AI lead scoring + next-best-action
  • WhatsApp + Push + In-app channels
  • 120+ integrations + custom API
  • Dedicated Customer Success Manager
  • 90-day onboarding programme
Enterprise
Custom
tailored to your data volume
For large financial institutions requiring unlimited scale, custom data residency, white-label deployment, or a fully managed service.
  • Unlimited profiles & data volume
  • Dedicated cloud or on-premise deploy
  • Custom data residency (EU/US/APAC)
  • White-label platform option
  • SLA-backed 99.99% uptime
  • Regulatory compliance package
  • Executive advisory & quarterly reviews
  • Full managed service available

All plans include: 1st-party data ownership · No data monetisation · Consent management · GDPR/CCPA compliance · Free data migration assessment

Get In Touch

Start With a
Discovery Call.
It's Free.

Tell us where you are and what you're trying to build. We'll come back within 24 hours with a tailored team proposal — no generic pitch decks, no commitments required.

  • 30-minute call, fully tailored to your tech stack and growth stage
  • Free first-party data leakage audit included with every enquiry
  • Receive a custom team composition and engagement scope within 24 hours
  • Startup-friendly pricing — transparent, no lock-in, no surprise escalations
  • If we're not the right fit, we'll tell you honestly and point you in the right direction
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Headquarters
29, 1st Main Road, Gandhi Nagar, Adyar
Chennai — 600 020, Tamil Nadu, India
growth@customer360.biz
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Response Time
Mon – Fri · 9am – 6pm IST
We respond to all enquiries within 24 business hours.

Schedule Your
Discovery Call

Fill in the details below and we'll reach out within 24 hours to schedule a focused 30-minute conversation.

LinkedIn Profile Optional
What Are You Looking to Solve? Optional

🔒 Your information is stored in Customer360's private vault — never shared with any third-party platform, ad network, or data broker. View our Privacy Policy.

Got Questions? We've Got Answers.

Most financial institutions see measurable improvements within 30–60 days of implementation. Full ROI is typically achieved within 6–12 months, with clients averaging 120% ROI through increased conversions, better customer retention, and reduced operational costs.
Yes. Customer360 includes SOC 2 Type II certification, PCI DSS compliance, and adherence to GDPR, CCPA, and other financial regulations worldwide including MiFID II, FCA (UK), SEBI (India), MAS (Singapore), and FINRA (US).
Yes. Customer360 provides server-side event tracking, full funnel analytics, attribution modelling, and behavioural reporting — all hosted on your own infrastructure. No data is sent to Google or any third-party ad platform. For firms concerned about GA4's GDPR status in the EU, this is a complete, privacy-safe replacement.
Absolutely. Customer360 offers 120+ pre-built integrations with financial platforms including core banking systems, CRMs (Salesforce, HubSpot), marketing automation tools, and data warehouses. Our API-first architecture ensures seamless connectivity without disrupting current operations.
Customer360 delivers equivalent capabilities — unified customer profiles, journey automation, AI scoring, omnichannel execution — at 1/5th to 1/20th the licence cost. Unlike those platforms, Customer360 gives you full data ownership with no risk of your client data being used to train third-party models. It's also faster to implement: 90 days vs 6–12 months.
We provide a dedicated implementation specialist, a structured 90-day onboarding programme, team training sessions, and ongoing Customer Success support. Scale and Enterprise plans include a named Customer Success Manager.

STOP RENTING YOUR CLIENTS' DATA.
START OWNING IT.

Financial services firms that build a first-party data moat today will have an insurmountable advantage in three years. The question isn't whether to act — it's whether to act first.

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