Introducing the MarTech Lab Initiative

The Practice
Floor for
Tomorrow's
Marketers.

Engineers have CAD. Architects have Revit. IT students have computer labs. Management graduates have textbooks — and a 74% skill gap when they enter the workforce.

It's time every B-school had a MarTech Lab.

Request a Lab Setup → See the Data ↓
74%
of marketing grads lack
hands-on MarTech experience
3.4×
higher starting salary
for MarTech-skilled grads
9 of 10
employers cite tool fluency
as a top hiring criterion
// MarTech Lab Module Stack
Customer Data Platform (CDP) Live
First-Party Data & Data Enrichment Live
Marketing Automation Live
Account-Based Marketing (ABM) Live
Customer Experience Intelligence (CXI) Live
Funnel Building & Campaign Analytics Live
Email Campaigns with 1PD Live
Growth Engine Design Live
The Skill Gap Crisis

B-schools are producing marketers
who've never touched the tools.

Industry data from LinkedIn, Gartner, and NASSCOM tells the same story: there is a structural mismatch between what management programs teach and what the industry requires on day one.

74%
Marketing grads lack MarTech fluency
3 in 4 new marketing hires require 3–6 months of on-the-job MarTech re-training before becoming independently productive.
Source: LinkedIn Workforce Report 2024
1.2M
MarTech-skilled roles unfilled globally
Demand for professionals skilled in CDP, automation, and analytics consistently outpaces supply, with India accounting for 18% of the global gap.
Source: Gartner Marketing Technology Survey 2024
₹4L+
Annual salary premium for MarTech-ready grads
Graduates who demonstrate hands-on tool proficiency at the time of hire command significantly higher starting packages versus peers with theory alone.
Source: NASSCOM Skills Report 2023–24
The Lab Analogy

Every other discipline
has its practice environment.

Management is the only professional discipline where students graduate without ever using the professional tools of their trade. We're changing that.

Computer Science
Computer Lab
Students write, compile, and debug real code from semester one. Employers hire them because they've already built things.
Industry standard
Engineering & Architecture
CAD / Revit / BIM
No engineer graduates without hundreds of hours in simulation software. Hands-on tool mastery is non-negotiable in the profession.
Industry standard
Marketing Management — MBA / BBA
customer360 MarTech Lab
For the first time, management students can practice on the same platform stack used by growth-stage companies — not simulate, but actually operate it.
Now available
What Students Learn

8 modules. Real tools.
Industry-grade outcomes.

Every module maps to a real job role. BBA students start with fundamentals; MBA students go deeper into strategy and architecture.

01
Customer Data Platform
Unify, segment, and activate customer data from multiple sources. Build real audience lists.
BBA + MBA
02
First-Party Data Strategy
Understand cookie-less targeting, consent frameworks, and how to build durable 1PD assets.
MBA
03
Account-Based Marketing
Run live ABM campaigns — ICP mapping, account scoring, multi-touch personalisation.
MBA
04
Marketing Automation
Build automated lead nurture sequences, trigger logic, and multi-channel workflows.
BBA + MBA
05
Funnel Building
Design and deploy acquisition-to-conversion funnels with real traffic simulation and A/B logic.
BBA
06
Campaign Analytics
Measure attribution, ROAS, CAC, and LTV. Practice dashboarding and insight presentation.
BBA + MBA
07
CX Intelligence (CXI)
Map customer journeys, identify friction, and run sentiment analysis against real lifecycle data.
MBA
08
Growth Engine Design
Architect a startup's full growth stack — tools, services, metrics, and GTM motion.
MBA
Outcomes

What your institution
gains from the Lab.

🎯
Higher placement rates & faster hiring
Graduates with documented MarTech proficiency receive offers 40% faster and command higher CTC, directly improving your placement stats and rankings.
📊
Curriculum differentiation in a crowded market
The MarTech Lab becomes a flagship credential — a tangible differentiator when students and parents compare institutions. No other program offers this.
🤝
Industry alignment & live project pipeline
Your students work on real business scenarios from the customer360 partner network — giving faculty a live case study pipeline and students real portfolio work.
🏆
NAAC / NBA accreditation support
The Lab initiative maps directly to NAAC criteria on industry readiness, employability outcomes, and MoU-based industry partnerships.
⚡
Zero infrastructure investment
The Lab runs entirely on cloud. No hardware, no servers, no IT overhead. Students access it from any device — lab, hostel, home.
"We teach Porter's Five Forces. But students walk into interviews not knowing what a CDP is, what first-party data means, or how to read a campaign dashboard."
— Feedback from B-school faculty, MarTech Workshop Series 2024
28
Workshops conducted with MBA & BBA programs across India — and the same gap surfaces every time.
How it Works

From MoU to first live session
in under 30 days.

STEP 01
Discovery & fit meeting
We meet your HOD or Dean, understand your program structure, student profile, and semester calendar to design a tailored Lab map.
STEP 02
MoU & Lab curriculum alignment
Sign a zero-cost MoU. We provide the Lab access, faculty orientation, and session plan. You retain academic ownership.
STEP 03
Faculty enablement
A dedicated 2-day faculty workshop ensures your professors can teach with the platform confidently — no prior MarTech experience required.
STEP 04
Students go live
Students access the Lab on Day 1 of the semester. Real campaigns, real data, real learning — with certificates on completion.

Your students deserve
more than a textbook.

Bring the MarTech Lab to your institution. Zero cost to set up. Maximum impact on employability.

Book a Discovery Call → Download the Lab Prospectus
Trusted by workshops at IIM alumni clubs · NMIMS · Symbiosis · Amity · XLRI networks & more