MarTech Lab Initiative for Management Students.

The Practice
Floor for
Tomorrow's
Marketers.

Engineers have CAD. Architects have Revit. IT students have computer labs. Management graduates have textbooks — and a 74% skill gap when they enter the workforce.

It's time every B-school had a MarTech Lab.

74%
of marketing grads lack
hands-on MarTech experience
3.4×
higher starting salary
for MarTech-skilled grads
9 of 10
employers cite tool fluency
as a top hiring criterion
// MarTech Lab Module Stack
First-Party Data & Data EnrichmentHANDS-ON
Marketing AutomationHANDS-ON
Account-Based Marketing (ABM)HANDS-ON
Customer Experience Intelligence (CXI)HANDS-ON
Funnel Building & Campaign AnalyticsHANDS-ON
Email Campaigns with 1PDHANDS-ON
Growth Engine DesignHANDS-ON
Customer Data Platform (CDP)CONCEPTS
Data Enrichment ServicesHANDS-ON
AI in Digital MarketingHANDS-ON
Workshop in Live DataHANDS-ON
Capstone Project - Thesis SubmissionHANDS-ON
The Skill Gap Crisis

B-schools are producing marketers
who've never touched the tools.

Industry data from LinkedIn, Gartner, and NASSCOM tells the same story: there is a structural mismatch between what management programs teach and what the industry requires on day one.

74%
Marketing grads lack MarTech fluency
3 in 4 new marketing hires require 3–6 months of on-the-job MarTech re-training before becoming independently productive.
Source: LinkedIn Workforce Report 2025
1.2M
MarTech-skilled roles unfilled globally
Demand for professionals skilled in CDP, automation, and analytics consistently outpaces supply, with India accounting for 18% of the global gap.
Source: Gartner Marketing Technology Survey 2025
₹4L+
Annual salary premium for MarTech-ready grads
Graduates who demonstrate hands-on tool proficiency at the time of hire command significantly higher starting packages versus peers with theory alone.
Source: NASSCOM Skills Report 2024–25
The Lab Analogy

Every other discipline
has its practice environment.

Management is the only professional discipline where students graduate without ever using the professional tools of their trade. We're changing that.

Computer Science
Computer Lab
Students write, compile, and debug real code from semester one. Employers hire them because they've already built things.
Industry standard
Engineering & Architecture
CAD / Revit / BIM
No engineer graduates without hundreds of hours in simulation software. Hands-on tool mastery is non-negotiable in the profession.
Industry standard
Marketing Management — MBA / BBA
customer360
The Ultimate - MarTech Lab
For the first time, management students can practice on the same platform stack used by growth-stage companies — not simulate, but actually operate it.
Request a Lab Setup
What Students Learn

8 modules. Real tools.
Industry-grade outcomes.

Every module maps to a real job role. BBA students start with fundamentals; MBA students go deeper into strategy and architecture.

01
Customer Data Platform
Unify, segment, and activate customer data from multiple sources. Build real audience lists.
BBA + MBA
02
First-Party Data Strategy
Understand cookie-less targeting, consent frameworks, and how to build durable 1PD assets.
MBA
03
Account-Based Marketing
Run live ABM campaigns — ICP mapping, account scoring, multi-touch personalisation.
MBA
04
Marketing Automation
Build automated lead nurture sequences, trigger logic, and multi-channel workflows.
BBA + MBA
05
Funnel Building
Design and deploy acquisition-to-conversion funnels with real traffic simulation and A/B logic.
BBA
06
Campaign Analytics
Measure attribution, ROAS, CAC, and LTV. Practice dashboarding and insight presentation.
BBA + MBA
07
CX Intelligence (CXI)
Map customer journeys, identify friction, and run sentiment analysis against real lifecycle data.
MBA
08
Growth Engine Design
Architect a startup's full growth stack — tools, services, metrics, and GTM motion.
MBA
Outcomes

What your institution
gains from the Lab.

🎯
Higher placement rates & faster hiring
Graduates with documented MarTech proficiency receive offers 40% faster and command higher CTC, directly improving your placement stats and rankings.
📊
Curriculum differentiation in a crowded market
The MarTech Lab becomes a flagship credential — a tangible differentiator when students and parents compare institutions. No other program offers this.
🤝
Industry alignment & live project pipeline
Your students work on real business scenarios from the customer360 partner network — giving faculty a live case study pipeline and students real portfolio work.
🏆
NAAC / NBA accreditation support
The Lab initiative maps directly to NAAC criteria on industry readiness, employability outcomes, and MoU-based industry partnerships.
Zero infrastructure investment
The Lab runs entirely on cloud. No hardware, no servers, no IT overhead. Students access it from any device — lab, hostel, home.
"We teach Porter's Five Forces. But students walk into interviews not knowing what a CDP is, what first-party data means, or how to read a campaign dashboard."
— Feedback from B-school faculty, MarTech Workshop Series 2024
28
Workshops conducted with MBA & BBA programs across India — and the same gap surfaces every time.
How it Works

From MoU to first live session
in under 30 days.

STEP 01
Discovery & fit meeting

We meet your HOD or Dean, share our program structure, and enlighten the job market scope and need for MarTech skill for graduates.
STEP 02
MoU & Setting up MarTech Lab
Sign a zero-cost MoU. Pay for the Seminars & Workshops only. We setup and provide the Lab access, faculty orientation, and session plan. You retain academic ownership..
STEP 03
Faculty enablement

A dedicated faculty workshop ensures your professors & teaching staffs are MarTech aware and can teach with the platform confidently — no prior MarTech experience required.
STEP 04
Students get Hands on Training
Students gets both oriented and all also get access the customer360.biz MarTech Lab. Real campaigns, real data, real learning — with certificates on completion.
Training Tracks

Choose Your
Growth Path.

Three distinct tracks designed for different needs, team sizes, and learning goals. All tracks include live tool access, hands-on projects, and a Customer360 completion certificate.

Most Enquired
🏢 Seminar

AI in Digital Marketing.

⏱ 2 Hrs - Program

How AI is sharpening the Marketing & Sales eco system for SMB's and corporates making it as a level play field for all. A must have eye-opener session for Management students.

Book The Seminar →
👔 Workshop - MarTech Hands-on for MBA
🧭

Job Ready - MBA's

⏱ Job Readiness Program. Max: 40 Students in a Batch

A dedicated 2-day students workshop for Management Students ensuring the much required Job readiness skills — no prior MarTech experience required.

Book Now →

Your management studies students deserve
more than a textbook.

Bring the MarTech Lab to your institution. Zero cost to set up. Maximum impact on employability.

** Every student gets access to Customer360.biz platform during the workshop.
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